A practical issue that creative folks in Agencies face is getting a broad definition of a target audience in briefs. This stems from a common fear that most Marketers nurture, the fear of leaving someone out. And this mindset to include everyone strays to configure communications that fails to forge a deep brand consumer connection. …
Articulating the brand’s higher Purpose, Promise, and its Clarion Call in inspiring terms for both its stakeholders- Internal and External.
Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand. In today’s messaging cacophony, where a human being is assaulted with at least 500 advertising messages per day, the initial few seconds a consumer engages with a brand becomes critical. A brand in those few seconds, must …
Brand Idea Discovery – An Under Celebrated Brand Building Construct Read More »
The land where a legendary river veins through its ancient expanse, embedding with it, untold stories of business success and prosperity.That swath of planet earth which shares the sky, rivers, fields and barbed wires with three countries, through which can flow the energy of commerce, literature or fashion.There is a quintessential unknown town that tucks …
