Narrative Discovery For A Biomaterial Company
Articulating the brand’s higher Purpose, Promise, and its Clarion Call in inspiring terms for both its stakeholders- Internal and External.
LeapX Work
Brand Idea Discovery – An Under Celebrated Brand Building Construct
Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand. In today’s messaging cacophony, where a human being is assaulted with at least 500 advertising messages per day, the initial few seconds a consumer engages with a brand becomes critical. A brand in those few seconds, must …
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